Built on legacy.
Driven by performance.

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Built on legacy.
Driven by performance.

Shop now ➜ Learn more ➜
NEW

Unleash your next adventure

PURE ESCAPE+

Meet the new Pure Escape+. Our most robust, reliable ride. Primed for stability, durability and fun.

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NEW

Legacy design. Reliable journey

PURE AIR5

Building on a legacy of reliable, high-performance design, the 5th generation Pure Air is built for comfort, performance and dependability.

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Legacy design. Reliable journey

PURE AIR5

Building on a legacy of reliable, high-performance design, the 5th generation Pure Air is built for comfort, performance and dependability.

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New exclusive partnership

PURE X MCLAREN

Precision + performance beyond the race track.
World-class racing meets world-class riding.

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New exclusive partnership

PURE X MCLAREN

Precision + performance
beyond the race track.

World-class racing meets
world-class riding.

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Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

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Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

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Unleash your next adventure

PURE ESCAPE+

Meet the new Pure Escape+. Our most robust, reliable ride. Primed for stability, durability and fun.

Shop now ➜

Only with Pure

Our scooters come with a selection of these premium features, depending on model:

Powerful Motors

Active Steering Stabilisation

Maximum Visibility

Powerful Motors

Improved hill climbing and powerful, responsive acceleration with our upgraded 900W maximum power motor.

Powerful Motors

Improved hill climbing and powerful, responsive acceleration with our upgraded 900W maximum power motor.

Active Steering Stabilisation

A helping hand on every corner.

Active steering stabilisation gently returns the handlebar to centre after turning. Have pure control, even over rough ground.

Active Steering Stabilisation

A helping hand on every corner.

Active steering stabilisation gently returns the handlebar to centre after turning. Have pure control, even over rough ground.

Maximum Visibility

Dynamic handlebar indicators ensure signalling is clear and visible.

Maximum Visibility

Dynamic handlebar indicators ensure signalling is clear and visible.

All Electric Scooters

Explore our full range, including the Air5, Flex, and Escape+, to find your perfect electric scooter.

Explore all electric scooters →

"The Advance Flex is the king of e-scooters!"

Stuff Magazine

"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."

T3

"Pure Electric's new e-scooter will change how you [choose to] ride."

Tech Radar

"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"

Red Dot Winner 2023

"This is a seriously impressive and well-engineered product."

Expert Reviews

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Latest news

Adam Norris on the Future of Pure Electric

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A day in the life of Dune

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Stella Mccartney Paris Fashion Show

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